After unsuccessful attempts by its GM masters to repackage vehicles in the form of the 9-7X (upscale Chevy TrailBlazer) and 9-2X (Subaru WRX clone), Saab is attempting to re-focus its brand's cachet by drawing on its core principles of quirky yet attractive styling, highly efficient turbocharged powertrains, and its distinct aerospace heritage.
With the recent introduction of the well-received Turbo X, the coming 9-4X crossover (pictured recently undergoing testing on the Nurburgring) and a badly-needed remake of the 9-5 sedan, along with concepts like the 9-X BioHybrid, the Swedish automaker has serious future plans to reserve itself a seat at the premium-brand table.
This week, Saab USA held a press session outlining the "state of Saab" at one of its revamped dealerships in southern California. While there, we were given some interesting tidbits regarding the latest news from Saab by U.S general manager Steve Shannon and communications manager Jan-Willem Vester.
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